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McDonalds is an internationally known company who are always developing new advertising strategies and campaigns. So I was excited when I got the opportunity to produce a new happy meal campaign based around Disney characters.

Working in a small group, we were in charge of developing new deliverables for the happy meal product, including box, drink cup, french fries bag, hamburger wrapper, chicken nuggets box, and POP (point of purchase) display. After delegating tasks, we all critiqued each other and made changes accordingly. After we finished, we gave a presentation on what we had done.

Photoshop was used to extract various images from their original locations to be used in our new layout. Illustrator was used to complete the large image for the POP display. The templates provided for the cup, boxes, and wrappers were taken into InDesign where images and text were combined to finish off the new product campaign.